How to Make Money Blogging in 2022 – In 10 Steps: Making money from blogging sounds like a pipe dream. Not only do you get to work independently and avoid the 9-to-5 grind, but you can also blog about whatever you choose from anywhere in the globe. While it requires hard work, it is perfectly possible for everyone, including beginners, with the appropriate strategy.
The first step, of course, is to start a blog. Following that, you’ll need to expand your blog’s audience in order to eventually generate money from it.
Table of Contents
How to make money blogging in 10 steps
This complete guide will coach you through actionable steps on how to start a blog, expand your following, and grow your blog, whether you’re searching for a side hustle or want to make a life from blogging. Then you’ll discover the powerful tools you may utilise to convert your website visitors into cash.
How much money can you make blogging?
Before we go into how to make money blogging, let’s talk about how much you can make.
How much money can you make as a newbie blogger? Earning a full-time living as a blogger is more feasible than you would believe. According to the finance blog Millennial Money, bloggers can earn up to $100,000 per year after just two years of growing traffic and followers. Bloggers can easily earn an extra $500-$2,000 per month in their first year.
As a blogger, you can earn a variety of revenues. Aside from the numbers, there are a few key points to remember before you begin:
- Making money through blogging is a possibility for everybody.
- There are numerous methods to make money blogging.
- Many of the same tactics are used by successful bloggers to make money.
Let’s break these concepts down further and talk about what these techniques are.
Part 1: How to Make Money Blogging: Establish Your Online Presence
You’ll need to start a blog and build a following before you can start making money. Consider this: more traffic to your blog = more money.
As a result, making money starts with selecting a strategic blogging niche and spreading the word about your site. Here’s how to go about it:
1. Select a profitable niche
If you’re just starting out with a blog, you’re undoubtedly wondering, “What should I write about?”
Before you begin writing, you must first identify a specialty. Choose one overarching theme for your blog so that you may focus on a specific field and attract a specific group of admirers.
When deciding on a niche, it’s crucial to start with your interests; after all, you’ll be devoting a significant amount of time and effort to this subject. But, if you’re serious about generating money blogging, you need also choose topics that people will be interested in reading about and that will be financially sustainable in the long run.
Keeping this in mind, there are three questions you should ask yourself while selecting a blog niche:
- What are my passions?
- Who is my target audience?
- What are the most profitable topics?
Question 1: What are my passions?
You’ll want to write about something you’re actually interested in if you want your blogging efforts to be long-lasting.
Consider your level of professional experience as well. If you have no past ties in your blogging topic, it will be more difficult for you to establish yourself as a reputable source of information in that market.
If, on the other hand, you have professional experience, an educational background, or connections in a specific industry, you are already equipped to produce blog entries about those topics and will have an easier time gaining trust among your followers. Take a peek at these blog ideas to get your creative juices flowing.
Question 2: Who is my target audience?
Readers will flock to your site if there is a desire to learn about your topic and you provide expertise or material that meets an important need. Consider the types of readers you might attract based on the topics you’re interested in.
Then consider the types of problems people experience – and the answers they seek – within those professions. As a result, you may establish a blog centred on targeting these groups and giving them with the answers they require.
Question 3: What are the most profitable topics?
While you can blog about almost anything, certain blog categories are more profitable than others. Consider the sales prospects in that subject area to see whether you can make money blogging in that niche.
If you’re starting a food blog, for example, a post about the best kitchen appliances is a great place to promote affiliate links or place advertising. If you’re considering about starting a digital marketing blog, try selling e-books or providing consulting services.
If you’re considering about starting a digital marketing blog, try selling e-books or offering consulting services.
Types of money-making blogs
Several sorts of blogs can be successful if managed strategically, but the following are the most common:
Business and marketing blogs
DIY and crafts blogs
Nutrition and food blogs
Whatever area you choose, it’s critical to consider monetization from the start and create goals for producing money from your blog. This will guarantee that you start with a solid foundation.
If you’re still unsure about which niche to pursue, these blog examples can help.
2. Scale your blog content
It’s time to start developing content now that you’ve decided on a niche. Remember that the strategy behind your articles is just as crucial as the writing itself when you begin. Your articles will, of course, require a lot of writing, but they will also require a lot of research and planning.
Furthermore, you’ll want to consistently and frequently post fresh content without sacrificing quality. Here’s what you should know before starting to create and scale your content:
Choose the right topics:
Just like you chose a strategic blog niche, you should choose strategic things to write about. The finest themes must have two goals:
- They address your target audience’s needs and provide them with a smart, actionable solution.
- They target keywords with large search volumes – a figure that reflects how many people seek up a specific word or topic over a given time period (typically one month). The notion is that the higher the keyword volume, the more people are interested in that issue. When your articles provide a complete solution to people’s search queries, they are more likely to rank on search engines, bringing people to your site (more on that later in Step 4).
Writing headlines is also a vital phase that should not be overlooked. Make sure that all of your blog subjects have catchy titles. The more appealing your blog names are, the more likely it is that visitors will click through to read the content.
To achieve your initial goal of increasing site traffic, you must post new content on a regular basis. Aim to produce at least 3 to 4 new content per week to increase organic traffic.
You should also post on a regular basis. Don’t post a large number of articles one week just to have nothing published the next. Instead, set ahead of time an editorial calendar and a consistent publishing schedule. This will notify Google that you run a healthy, active blog.
Distribute the workload
When thinking about how to make money blogging, keep in mind that you’re not only developing your online presence; you’re also honing your entrepreneurial skills. You’ll quickly find that writing up to three pieces every week, on top of business management, is a lot to handle.
Still, don’t let it deter you. Consider hiring additional support as you launch your blog so that you can swiftly scale your material. You can accomplish this by:
- Outsource certain material to freelancers so that you may easily scale your content.
- Making your blog available for other bloggers to submit articles on your site (a great free option for you that also gives publicity to the guest contributor).
Whatever technique you choose, the bottom line is that you manage your workload so that you can focus on both company planning and writing.
3. Establish a reputation
After you’ve written a significant volume of strategic material, the next stage in making money blogging is to position yourself as an authority in your subject. These pointers will assist you:
Consider guest blogging
Begin by broadening your internet presence, particularly in the writing and blogging communities. You can contact online publications in your niche and propose guest post ideas. Remember to include a link to your blog with your pitch as proof of your experience in the field.
Browse your favourite magazines to see whether they publish content from outside authors to find guest blogging possibilities. The following publications allow guest writers, with links to their Contact Us or Contributor pages:
New York Times Op-Ed Section
Forbes Opinion Section
Furthermore, if you follow any bloggers in your niche, you can do a Google search for their name and see where they’re getting published. This will direct you to sites that welcome guest content.
You can then pitch an idea to a writer or editor by email or LinkedIn. You can pitch them ideas on Twitter if you already have a relationship with them. These are two of the most popular social media sites among professionals, and they’re frequently an efficient approach to reach people in the field of online writing.
Don’t get disheartened if your proposals are rejected right away. That is a totally common situation for many people, and your pitches will be accepted as your outreach attempts improve. Furthermore, the more information you post, the greater your reputation – and the easier it will be for you to get published in the future.
If you’re lucky, certain newspapers may compensate you for your contributions. When it comes to making money blogging, this is already a solid start. However, even if guest writing does not pay you financially, it is a terrific way to network with others in your profession and begin expanding your readership. With enough experience, you might be able to land your own guest column.
Guest writing also has the advantage of supplying backlinks to your own blog, which improves your SEO. This is significant since it increases your site’s visibility on search engines such as Google, directing traffic to it. More SEO advice for bloggers may be found in this post.
Collaborate with experts
Working closely with other experts in your industry is another approach to develop your credibility. This will increase your exposure and assist you in building an audience.
Begin by contacting specialists in your blogging niche, such as a successful guest writer you admire or the editor of your favourite publication. Inquire whether you can do an interview with them as a guest post or for publishing on your own site. While this may appear to be a bold request, persons in this position are frequently eager to do interviews because it boosts their exposure.
Similarly, you can encourage other bloggers in your field. Mention their articles in your social media postings and blog, and interact with them on Twitter. They’ll probably start reading your stuff and return the favour.
4. Promote and expand
You already know that the more people that read your blog, the easier it will be for you to earn money from it. As a result, increasing your website traffic is a vital step toward earning money from your blog.
Before we go into how to advertise your blog, remember that promoting your work is a continuous process. From the moment you create your blog, you should advertise it alongside all other measures. Even as your readership rises, marketing your blog will be as important to its success as blogging itself.
Here are some ideas for spreading the word and increasing your popularity:
As previously stated, SEO is crucial for getting your website listed on Google. One of the easiest methods to get visitors to find your blog is to create content that ranks on the first page of organic search results for relevant searches. For example, if you’re starting a baking site, you’ll want to rank high for terms like “birthday cake recipes” and “carrot cake recipes.”
To do this, you should not only aim to develop the most educational blog entries on the web, but you should also optimise these posts by using strategic long tail keywords – a sort of keyword that specifically targets your target audience.
While this may appear scary, it is actually relatively straightforward for newcomers to grasp, especially with the help of specific keyword research tools. These blogging tools, which include Google Keyword Planner, SEMrush, Ahrefs (seen below), and others, advise you to the terms you should include.
If you’re absolutely new to SEO and keyword research, it’s worth your time to take a fast online SEO course, many of which are free. Moz’s Beginner’s Guide to SEO is an excellent place to begin.
You can also use this blog post checklist to ensure that you’ve covered all of the SEO fundamentals, from keyword research to image optimization and more.
Make a newsletter.
Making an email newsletter to promote your content is another approach to generate traffic to your site and make money as a result. This ensures that visitors to your blog will return to read subsequent entries.
However, how can you convince individuals to sign up for your newsletter in the first place? Here are some suggestions:
- Create lead magnets: When people are offered something worthwhile in exchange for their email address, they are far more likely to sign up. Lead magnets, sometimes known as “freebies,” are simply incentives that you provide in exchange for a subscription. You may provide a free e-book or guide, a complimentary slide deck or online course, or a promo code for your online business.
- Create opt-in forms: Opt-in boxes are often pop-ups or slide-ins that ask viewers to subscribe. They tend to capture the attention of site visitors more than static text because they are difficult to ignore. You may design an opt-in form that directs visitors to subscribe to your emails. Another option is to create opt-in forms that showcase your lead magnets and request visitors’ email addresses in exchange for the free gift.
Create a social media plan.
You’d be making a big blogging mistake if you didn’t promote your articles on social networking. Social media marketing, like SEO, is an excellent free method of increasing awareness.
You should not only share a link to your blog on your personal channels, but you should also think about building distinct social media profiles for your blog. Create a Facebook business page to promote your blog there, as well as dedicated company accounts on Instagram and YouTube.
Increase your reach even farther by using a variety of unique content forms. Post helpful how-to videos on your website, and share your knowledge by launching a podcast or hosting a webinar. The more content you publish to advertise yourself as an authority in your subject, the more likely it is that people will discover your blog.
Part 2: How to make money blogging: Monetize your Blog
After you’ve established a solid content strategy and a developing online presence, you’re undoubtedly asking how to monetize a blog.
To begin earning money from your blog, you should use tools to improve your website as well as resources such as firm partnerships and affiliate networks. Here are some suggestions:
Advertise within your blog
Offer paid subscriptions
Add affiliate links
Write sponsored content
Provide consulting services
Now that you’ve set your blog up for success, here’s how to earn a profit using the methods above:
5. Place advertisements on your blog.
One option to make money blogging is to include Google AdSense advertising in your blog posts, which will produce income.
What is Google AdSense, exactly? It is an application that allows you to add advertisements on your website. Google then fills those areas with relevant adverts to your blog and site visitors. When those ads are viewed or clicked, you receive money.
This is a popular and lucrative advertising program that allows bloggers to monetize their website visitors. You have complete control over ad sizes, shapes, and placement, allowing you to maximize for clicks while providing visitors with a non-intrusive browsing experience.
If you choose this path, there are a few strategies you can use to increase your earnings:
- Create high-quality content: Even if you want to make money with your blog, you should always priorities content quality. You’ll receive traffic if your material is good. And as your blog grows in popularity, it becomes more appealing to marketers.
- Find profitable keywords: While doing keyword research for your blog content, keep an eye out for transactional terms that advertisers could be interested in. These include terms like “Best DSLR cameras” or “How to shoot great images,” which could lead to a sale.
- Strategically select ad design and size: The aesthetic appeal of your adverts might be a deciding factor in obtaining clicks. You must make your adverts noticeable, but you must also guarantee that they do not disturb the reader. Use ad colours that are part of your blog’s colour scheme yet contrast nicely with the background for the best effects. Bannersnack is a terrific tool for modifying the design of your adverts.
- A/B test your ad placement: Not every ad space is created equal when it comes to making money with ads. The same ad can perform differently depending on where it appears – for example, at the top, bottom, or side of a page. Conduct A/B testing to see which ad spaces attract the most clicks, and utilise the results to inform future ad placement.You can also include an ads.txt file in your blog’s code. While Google AdSense is the most popular, employing ads.txt allows you to connect with ad sources other than Google.
6. Offer paid subscriptions
A second way to make money blogging is to create and sell membership plans. This allows devoted readers to purchase access to special material.
Of course, some of your content should remain free; after all, viewers will want to peruse your site before deciding whether or not to purchase. However, you can augment the freebies with in-depth posts that provide subscribers with rare insights worth paying for.
To stimulate your readers’ curiosity, provide a sneak peek of each exclusive piece before asking them to subscribe to continue reading.
Offering premium subscriptions to your site is a similar, although slightly different, technique. Members can be rewarded with a range of benefits, such as access to webinars, downloadable resources, and free blog posts.
7. Market products, e-books, and other items.
Selling products directly through their website is another profitable option. You can accomplish this by creating an online store that directs visitors to your products. This enables you to sell things associated with your blog specialty or personal brand.
Remember that your products don’t have to be real; many bloggers sell digital stuff as well.
Here are some examples of products you could sell:
Webinars and virtual events
T-shirts, stickers and merchandise with your blog logo
Handmade crafts and other goods
For example, if you run a fitness blog, you might sell branded sports equipment. If you’ve launched a travel blog, you could consider offering digital travel guides for download.
8. Become an affiliate
Remember when we looked at how much money bloggers make? According to their spending reports, nearly all top bloggers employ affiliate marketing as part of their monetization plan. There’s a reason for this: affiliate marketing is a pretty simple way to generate passive money.
Affiliate marketing entails earning money through blogging by advertising the products of others. This entails including affiliate links to various items or services in your postings, on your website, or on your social media profiles. When visitors to your site click on those links and make a purchase, you will receive a commission from the sale.
Search the web for affiliate marketing program that can connect you with various items or companies to find brands to partner with as an affiliate. Among the most popular program are:
- CJ Affiliate: Work with well-known brands to promote their products and earn commissions.
- ShareASale: Create profitable collaborations with brands from a variety of industries.
- Amazon Associates: Promote Amazon products and earn up to 10% in affiliate commissions.
9. Publish sponsored content
As your blog grows in popularity, you may be approached by firms interested in sponsoring you. As you are effectively advertising their products to your audience, the corporation will reimburse you for each post you publish. These assignments frequently come with additional incentives, such as complimentary things from the firm to evaluate.
These postings are typically product reviews or other demonstrations of how you use a company’s products or services. It’s a good idea to recommend things you actually believe in to keep your readers’ confidence. Look for agreements that would allow you to build a series of sponsored posts over a long period of time. This ensures a consistent source of revenue.
10. Offer consultation services
The final strategy to make money blogging is to apply all you’ve learned as a professional blogger. Make use of your blog as a portfolio to sell your skills as a service and promote yourself as a coach or consultant.
Depending on your specialty, you may work with individuals or as a consultant for businesses. Many other types of blogs, from marketing to nutrition and design, are a logical stepping stone to establishing a full-fledged consulting business. You could, for example, use your blogging knowledge to become a digital marketing consultant or a dietary coach.