3 Ways to Increase Website Loading Speed in WordPress: Today’s users expect websites to load quickly, and those that don’t will be penalised. A fast-loading website is becoming an increasingly important aspect in both user experience (UX) and search engine optimization (SEO).
As a result, you will almost certainly suffer unpleasant effects. According to Aberdeen Group study, a one-second delay in page load time results in 11% fewer page views, a 16% fall in customer satisfaction, and a 7% loss in conversions. Google has also stated that one of the signals utilised by its algorithm to rank pages is site load speed.
As websites get increasingly complicated and content-heavy, it is critical to ensure that your website is optimised to lower page load speed as much as feasible.
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3 Ways to Increase Website Loading Speed
1. Optimize images and video
Images and video are two of the most common causes of increased page load time because they take up a considerable amount of a page’s overall size. And there are two main aspects to consider when it comes to photos and video: the size of each individual asset and the total quantity of assets loaded on any given page. It is critical to solve both of these issues.
All media assets’ file sizes should be reduced
- Size your images correctly – We’ve seen clients make the mistake of uploading full-sized, 12 megapixel images without first shrinking them. Upload a 6000-pixel-wide image if it will only be displayed at 500 pixels. While retina is a consideration (2x), ensure that the photographs are sized according to the design criteria.
- When possible, use JPG – JPG is a compressed picture format that keeps the image’s integrity while wasting no space. JPG is hence recommended for the vast majority of applications. PNG should be used only when transparency is required. Avoid using TIFF and BMP completely.
- Compress all images – Even photos that have been properly scaled will result in bigger files than necessary. Make sure that all photos are compressed, as compression can considerably reduce file size without sacrificing image quality. On the most basic level, you can export from Photoshop (or another image editor) by selecting “save for web.” We like Imagify because of its easy integration with WordPress.
- Compress all video – Video, especially high-definition video, can be a huge speed hog. Use a video compression programme such as Handbrake to compress each video.
- Use a third-party video hosting platform to embed – To lessen the burden on your hosting server’s traffic, embed video using a third-party video hosting site such as Vimeo or Wistia.
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2. Leverage a caching, page speed plugin
There are numerous aspects that influence website page load speed, many of which are just beyond the average marketer’s competence. Fortunately, depending on your CMS, there are numerous useful plugins or modules that can aid with the technical hard lifting. Page caching is another method for reducing page load time. Cached pages are static HTML versions of a certain page that are served up to avoid time-consuming requests to your website’s database. A cached web page loads substantially faster, while reducing server strain by up to 80%. WordPress users can quickly and easily install one of the many popular page caching plugins available, such as W3 Total Cache.
A solid WordPress page speed solution, such as WP Rocket, can handle not only page caching (reducing the requirement for a plugin like W3 Total Cache), but also a plethora of additional page-speed optimization strategies, such as:
- Enabling browser caching
- LazyLoading images and video
- Minifying resources (HTML, CSS, JS)
- Removing query strings from static resources
- Combining files (Google fonts, CSS, JS)
- Optimizing the database
- Loading CSS files asynchronously
- Loading JS files deferred
3. Upgrade your web hosting package
The quality of your web hosting package can have a major impact on the page load speed of your website, whether favorable or negative. Especially for larger, more resource-intensive websites and those with a high volume of visitors. While it may be tempting to use a low-cost shared (or grid) hosting platform, investing in a high-performance VPS, managed, or dedicated web hosting platform should be a top priority. These packages frequently employ more quicker technological stacks, as well as specialized resources and a slew of crucial options for fine-tuning your server.
Bounce tips to speed up your website
As previously said, there are numerous elements that influence the page load speed of your website. While some are under your control, others necessitate the skills and support of a web development partner. Several other factors to consider when optimising your website’s page loading speed are as follows:
- Minimize HTTP requests – This gets into the nitty gritty of web construction, but reducing the overall amount of parts of the webpage that need to be loaded (such as graphics, scripts, etc.) helps minimise page load time.
- Enable Gzip compression – Gzip compression should be enabled since it compresses your websites and style sheets before sending them to the browser. This reduces page size by up to 70%, which can also significantly cut transmission time.
- Use a CDN (Content Delivery Network) – By hosting website files over a broad network of servers throughout the world, a CDN can increase site speed. This allows customers to download data from nearby servers, and sharing the bandwidth reduces page load time.
- Configure server settings – Out-of-the-box server software (such as Apache) is not usually appropriately configured for maximum website performance. Consult your hosting provider for advice on how to “performance tune” your server for your website and content management system (CMS).
- DELETE COMMENT, TRASH POST –If there are too many pending comments on your website or if some such deleted posts are still stored in your WordPress website, then you have to delete them completely.
Because often we have seen that there are many SPAM comments which are stored inside a lot of website, due to which they contribute significantly in reducing the loading speed of the website overall.
Because of this, try to delete whatever is not needed from your website immediately so that there is no problem in loading the website and overall its speed can be increased.